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Along with our Tournament Charity Partners, registered Birdies For Charity organizations benefit from funds raised through the Principal Charity Classic. Birdies For Charity provides Iowa non-profit organizations with programming for children – as well as K-12 schools – with a unique and risk-free opportunity to raise additional funds year-round.
Click HERE to see a list of participating charities.
Step into the world of professional golf like never before with the PGA TOUR Champions Pro-Am Experience!
This exclusive event offers avid golf enthusiasts the unique opportunity to play alongside legendary PGA TOUR Champions players and experience the thrill of competitive golf on the newly restored fairways and greens of the Wakonda Club.
Playing alongside golfing legends provides a unique insight into their strategies, stories, and the mental approach that sets them apart.
Throughout the day, you'll receive VIP treatment, including access to the Wakonda Clubhouse, premium amenities, local food & beverage to fuel your game and post-round celebrations to commemorate your experience.
The Principal Charity Classic Pro-Am Experience also features a friendly competition. The chance to test your skills against the legends of the game is a golfing memory you'll cherish forever.
Be one of the few golfers to play at Dennis Albaugh owned “Talons Golf Club” during our off-site pro-am. You will also get the chance to tour Albaugh’s historic world-class car collection.
Click HERE to view a course flyover.
With venues available at the 18th Green, 17th tee and 17th green, these venues provide you and your guests with the some of the best views of golf at the Wakonda Club.
Each option features covered seating, luncheon buffet and full bar, and upgraded restrooms allowing you to entertain guests, clients and employees while watching the excitement of competitive professional golf.
Alongside a full-scale renovation of Wakonda Club, the Principal Charity Classic is unveiling a reimagined and expanded hospitality experience that will provide a first-class client entertainment experience for your company.
The Oakview Club Sky Suites offer premier views of the finishing hole at Wakonda Club. Providing up close views of the legends of golf - the Sky Suites feature outdoor, covered seating overlooking the par-4, 18th green. Guests can enjoy outstanding views of the closing hole as well as reserved seating nestled under the towering oak trees surrounding the 10th tee.
Completing the ultimate client entertainment experience, Sky Suite guests will also have access to the Oak View Bar, located inside the Wakonda Clubhouse. The bar features comfortable furnishings and an oak-lined bar that will feature the best of Des Moines' craft beer and spirit favorites.
Looking for a unique marketing platform to differentiate your company and its products or services? The Principal Charity Classic offers customizable sponsorship programs that can serve as valuable business tools to build brand awareness and align your company with a week-long celebration of world-class golf, community spirit and charitable giving.
Ultimate LED Advertising Package
Standard LED Advertising
Packages Include:
Tee Box Sponsor
Hole-Par-Yard Sponsor
In 2022, the Principal Charity Classic drafted our initial Sustainability Plan with support systems from title sponsor, Principal, the City of Des Moines, and the Golf Environment Organization (GEO).
The Principal Charity Classic Sustainability Program allows for our tournament partners to extend sustainability focus areas in a stakeholder-facing mechanism for spectators, partners, and community members to translate sustainability through tournament operations, engagement, and legacy projects.
We know that we cannot go on this sustainability journey alone. We are seeking partners who are making their own individual strides in sustainability to help create a robust support system to make the greatest impact possible during tournament week and year-round.
Experience the unique opportunity of walking "inside the ropes" with PGA TOUR Champions professionals during competition. As an Honorary Observer, you will join your group on the first tee prior to play where you will be introduced to the professionals and the gallery. You may then walk the entire 18 holes inside the ropes, allowing you to observe the players up close and personal as they compete.
Honorary Observer packages include:
A sponsorship of the open-air viewing platform located on the exciting finishing hole will give your company high visibility to business executives and spectators all week.
The Sky Deck is open to the public and gives golf fans an up-close view of the 18th hole at Wakonda Club.
Alex McCarty
Tournament Director
515-279-4653
alex@principalcharityclassic.com
Skyler Hoth
Sales & Special Events Manager
515-279-4653
skyler@principalcharityclassic.com